Visuelle Kommunikation

Weißensee Kunsthochschule Berlin

<aside> ⚠️ The hints in this FAQ are only intended to help you work on the portfolio. They are not rules.

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<aside> 👀 You can switch on subtitles in the settings.

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https://tube.kh-berlin.de/videos/watch/557868b6-8144-4fff-84e9-de5a9a82875b

What should the portfolio show overall?

The portfolio should present your visual-practical development so far. It does not have to show only finished or very recent work. We are also interested in experiments and sketches that show the development of an idea.

• 🌏 Show curiosity

  Pose questions to the world. Visualize, investigate, answer, or explain them. It's more important to us to understand questions you ask yourself than its answer.

• 💡 Show us what interests you

  Show us (audio) visual work about things that currently or previously engaged you. It is good that you give space to topics who concern you the most. It is not necessary to put the whole portfolio under one theme.

• 📝 Process and outlines

  We are not only interested in final works, but also in processes, as well as unfinished experiments. These can be sketches and drafts, or work in an “unfinished” state, or a filmed sketchbook.

• 🌈 What is visual communication for you?

  The portfolio can contain everything you consider visual communication: Work commissioned by clients, work created as part of courses and workshops (e.g., school newspaper or photography workshop), or work that addresses questions you've asked yourself personally.

• 🗣 Do we fit?

  By reviewing your portfolio and conducting the admission interview we want to get to know you and see if you fit with what you would like to do, to the study offer of Visual Communication.

• 👀 Inform yourself about the department and its teachers

  Teachers of the department are: Prof. Kyung-Hwa choi-Ahoi, Prof. Barbara Junge, Prof. Steffen Schuhmann, Prof. Wim Westerveld, Matthias Hübner and Benedikt Weishaupt.

• ⏱ All is not all

  Make a selection of works that can be reviewed by one person within 10-15 minutes. Test this with a friend.

  What work/media can go into the portfolio?

  Medien types

  • 🎥 Movies and videos (links to Vimeo / Youtube without password protection).
  • 📕 Books, magazines, flyers or posters photographed or as a video while flipping through. Views of the whole object, pages and details that are important.
  • 📸 Photographs: make clear whether series or individual images.
  • 🖍 Drawings. Scanned or photographed
  • 💻 Digital formats: screenshots and link in description text
  • 📚 Sketchbooks
  • 📈 Process illustrations (cite sources if images are not your own work).

  Write titles, captions and explain the work

  In order to understand what your work is about and how it was produced, we suggest you write short descriptive texts consisting of:

  1. title of the work
  2. short description text (max. 100 words)
  3. info about the work, e.g.:
     • date
     • size
     • technique
     • persons involved
     • context of the work (free, client, etc.)

  How can I best present the different media?

  Presentation through photos and scans

  • Full HD resolution: 1920 × 1080 pixels
  • format JPG or PNG
  • no wide angle, no filters
  • try to find a bright, natural light source (e.g. at a large window)

  Presentation by linking

  • Links to websites and links to video platforms like Vimeo / Youtube are possible
  • Link only very important accounts that show your work.
  • All links always without password protection
  • Always put your links on a separate PDF page with a screenshot of the website and a short description text.

  Presentation by video

  • Full HD resolution: 1920 × 1080 pixels
  • Always put your links on a separate PDF page with a screenshot of the website and a short description text.
  • Please submit links to video platforms like Vimeo / Youtube without password protection

  How can I create a portfolio?

  • The commission only judges the work, not its presentation. So if you are inexperienced with the programs, don't worry. We judge mainly content not forms of presentation.
  • In the following part we will guide you through some presentation options. For each point we have created a simple and accessible template that you can use, but you don't have to.
  • PDF creation from layout programs (PDF max. 20 MB)
  • PDF Creation from Online Tools (PDF max. 20MB)

  Further Links

  • If you have any questions about Visual Communication or this FAQ, please contact [email protected].
  • Further questions regarding application procedures, aptitude tests as well as admission requirements can be answered by sending an email to [email protected].
  • On the university website of the department you can have a look at some theses from the last years.
  • Jitsi-Bitsi is the online lecture format of Visual Communication. External designers are regularly invited to talk about their work.
  • You can find the helpdesk of the weißensee Kunsthochschule here.